Toyota to Reveal 2010 Tundra Pickup and New 4.6-Liter V8 Engine
Posted on 11. Feb, 2009 by admin in Pickup Trucks
Toyota today debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show. On display are two new packages, including the debut of an all-new Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. The 2010 Tundras will arrive at dealerships in April.
The new 4.6-liter V8 engine will be available on all 2010 model year Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.
For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains a vast assortment of features that make the CrewMax Limited virtually monospec and will carry a manufacturers suggested retail price (MSRP) of $5,140.
On the outside, the Platinum Package includes a new Limited grade billet-style grille with chrome bumpers, unique 20-inch alloy wheels and tires, daytime running lamps, door sill protectors with a Platinum logo, and Platinum badging.
The Platinum Package will be available in four exterior colors that include Black, Silver, Slate, and Salsa Red.
Inside, the top-of-the-line package adds an array of luxury comfort and convenience features including a power memory function on the driver’s seat, outside power mirrors and puddle lamps, and a tilt and telescopic steering wheel. Also included in the Platinum Package is a power tilt and slide moonroof, navigation system, ventilated seats with a unique perforated leather seating surface, wood trimmed shift knob and door switch plates, auto up/down driver and front passenger windows, chrome accented HVAC vents and controls, and headrests with an embroidered Platinum logo.
With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough no-frills truck with exceptional cargo and towing capacity. The new work truck will be available on Tundra 4×2 and 4×4 Regular and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.
Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra work truck will be offered at a reduced MSRP. Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck’s standard MSRP, depending on the model. Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.
On the outside, the Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.
Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed. Tundra’s standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.
All 2010 Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades will receive similar grille designs and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glovebox.
Two new optional audio systems supplement the three existing systems. The new Tech Audio system features AM/FM/CD, integrated satellite radio receiver, Bluetooth, auxiliary and USB inputs and six speakers. In addition to the carryover JBL navigation system, a new non-JBL navigation system includes AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.
Pricing for the 2010 Tundra will be announced closer to its launch in April.
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attagirl
03. Mar, 2009
I have always like the look of the Tundra, and the fact that they are making more options available says one of two things. They need the money or they really do not to increase the value for the buyer. I think that Toyota has done a great job of building vehicles that go for longer periods of time with less break down. That is something that needs to be done, they seem to keep the prices at a reasonable price as well.
tongyun
10. Mar, 2009
As much as I love Toyota and would purchase just about any Toyota made vehicle, I have to wonder about the wisdom of producing a gas guzzling truck in this type of economic environment. I have to admit, though, that based on the description of the inside, it sounds more like a luxury car than a truck.
John
28. Mar, 2009
Would purchase the platinum edition if it was offered in white. Will purchase the standard edition since white is not offered.
Toyota should adding white to their list of colors.
cruz
15. May, 2009
when will the 2010 tundras be arriving in salt lake city.
Watt D Fark
26. May, 2009
“As much as I love Toyota and would purchase just about any Toyota made vehicle, I have to wonder about the wisdom of producing a gas guzzling truck in this type of economic environment. I have to admit, though, that based on the description of the inside, it sounds more like a luxury car than a truck.”
Oh, a luxury car…well, that’s all right then. Build away, Saint Toyota the Green. (and you might want to check out a new F150 if you’re looking for a nice interior)
They should just concede that they can’t do a good truck and walk away. And the Toyotaphiles should just concede that they want to make money like any other company and stop expressing shock when Toyota does something less than warmfuzzygreen.
Jim T.
10. Jun, 2009
I bought some 76 cars/trucks since I got out from the Marines in 1975. I bought at least some 4 to 5 cars a year, and at least one toyota Hilux, Diesel SR5 , 4×4, or Tacoma in my garage at any given time. The hilux i bought in 1972 was $1500, then $2000 then $4000 , then $4700 for along time, then $6900, then $9000, then $12000 then 14000 and then they discontinue the Hi-Lux which is a better truck than the Tacoma. Hilux is stil sold around the world nicely.
Tacoma, became too small and ugly in 2004, then in 2007 they got fat with big wheels and gas mileage dropped from 27 miles per gallon to 18mpg….and the price jumped to $21,000 for an extended cab. Then we got the T-100, I paid $15000 for 3/4 ton truck ,nice and big, but got discontinue and Tundra came out with $45000 price tag and 14 mpg….
What happened to a nice truck like Hilux or T-100 with 4 cylinders and 25 mpg???? and sits 3 comfotably in front…??
Aaah Toyota has lost its way, duped by american MBAs and bullies, the truck got fat and expensive and low mpg.
And toyota US chief was recalled to Japan….
SO TOYOTA, forget the bullies and the MBAs and the beancounters, give people what peole want and could afford.
Dropped the ugly tacoma, get the Hilux in here, with a diesel and put smaller tires and get 28 mpg for the common folks. Price around $15000 and you have a winner…..Thats my opinion after buying 50 toyotas for almot 40 years….
jim
Mobile Blog
23. Jul, 2009
Really great pick-up not only for the Tundra, but for my country too.I have pick-up ot Ford, but I got a lot of problems, with it. Never tested toyota cars, but know their standards are high
chrisis
29. Oct, 2009
Great addition to the Toyota line up. The engine really fills the gap that was missing.
The old 4.7 liter was getting old and was WAY underpowered.
Mockingbird
07. Nov, 2009
I was totally sold on this truck when I first saw it but I have to say i am glad that I held off. I have been told by some of my friends that did buy this truck that there is a problem with rust. Thats the whole reason I wanted to get rid of my truck in the first place. Theres not alot you can do about it in snow country but i would like to pay it off before it rusts into a heap.