Toyota Goes All In On the RAV4 EV
Toyota continues to posture itself for domination in the electric and hybrid market. Perhaps it’s part of their lateral, ‘appeal-to-them all’ marketing strategy, which seems to prioritize competition with a Chicago Dodge dealer just as much as prominent electric car manufacturers. The forthcoming release of the Toyota RAV4 onto the market promises to make considerable waves.
While details and advanced specifications are limited at this time, we do know that the second generation of the RAV4 EV is scheduled for a late 2012 release (with an initial limited rollout in the early part of the year that is being referred to as “phase one cars”). The new model will be utilizing Tesla Motors’ lithium metal oxide battery pack. This is according to a report that notes Toyota’s $100 million contract with its partner, which runs through 2014 and includes Tesla Motors providing electric powertrain parts. Tesla has been posturing itself as an EV technology powerhouse, which is probably good considering their only automotive offering at present time is a $60,000 Sedan. Continue Reading →
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The Toyota FJ Cruiser uniquely melds the brand’s off-road performance legacy with distinct heritage design in a modern SUV. Even with its considerable off-road capability, the 2012 Toyota FJ Cruiser offers comfortable everyday usability and Toyota reliability.
The trail-oriented Trail Teams Special Edition Package incorporates a standard Off-Road Package and for 2012 is available in a new color, Radiant Red. With the optional Class Four receiver hitch, the FJ Cruiser can pull a trailer up to 5,000 pounds, enough to take the fun with it, such as a pair of watercraft, a powerboat, dirt bikes or even a racecar. Continue Reading →
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The Hybrid X rewrites the design rule book for hybrid models with unconventional creative solutions that could become the norm for future hybrid designs. A key concept is Vibrant Clarity – a design ethos grounding all design work in a unique and emotionally vibrant identity that speaks clearly of Toyota. Offering sustainable mobility for modern families, the environmentally advanced technology is another step closer to Toyota’s vision of a zero smog-forming emission future.
Designed as a multi-sensory experience, the futuristic exterior shape of the Hybrid X offers unconventional fusion of thought through a clear and visionary insight to the interior. Inside the car, the driver sets the mood using an internal interface that controls lighting, music and even smell via a perfume diffuser. Technological innovations in interactive navigation, driving information and comfort control allow complete driver control at the touch of a screen. Continue Reading →



