Toyota announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide.
The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations.
“The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,” said Bob Carter, group vice president and general manager of the Toyota Division.
Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” he said. Continue Reading →
