Tag Archives: Mini

The MINI Beachcomber Concept

Posted on 21. Dec, 2009 by admin.

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Once again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design. Just a few months prior to the launch of the brand’s fourth model announced for autumn 2010, MINI is now demonstrating its potential for further enhancement of driving pleasure and diversity through another spectacular concept car: the concept of a brand-new type of vehicle proudly presented by MINI at the North American International Auto Show (16–24 January 2010) in Detroit.

The MINI Beachcomber Concept is a four-seater concept car designed consistently for maximum driving pleasure, taking up the enhanced options of the new MINI and combining these potentials with the vision of a radically open body concept. [...]

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The MINI Roadster Concept

Posted on 16. Sep, 2009 by admin.

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MINI Roadster Concept: fresh ideas for an intense driving experience. MINI evokes new fascination and a wonderful new experience time and again. For each model in the range offers unique opportunities to enjoy supreme driving pleasure and unmistakable style.

Now the MINI Roadster Concept once again sets a new trend for individual mobility borne out by the brand. A purist vehicle concept, elegant design and fascinating, sporting driving characteristics all come together in this unique car to offer the vision of an open two-seater catering for the demands of a modern and self-confident target group. [...]

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What’s Driving the Mini Cooper? Not the User Experience

Posted on 22. Jan, 2009 by admin.

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The stylish and iconic Mini brand has experienced a revival in recent years that has brought two entrants to the US market, the Mini Cooper and the Mini Clubman. Thoughtful engineering and design have made Minis ‘zippy’ and fun to drive, roomier than expected and, let’s face it, cool. Unfortunately, this same thoughtfulness does not carry over to the user interface (UI) of the car dashboard.

User Centric, Inc., a Chicago-based user experience research firm, evaluated the usability of the Mini Clubman dashboard. Based on extensive experience with in-vehicle systems and UI best practices, the team found the dashboard suffers from awkward relationships between buttons and the display, inefficient layout of controls, poor error recovery and some labeling issues. [...]

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