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Mitsubishi Brings New Five-Door Sportback To U.S. Lancer Lineup

Posted on 30. Jan, 2009 by admin.

Mitsubishi today confirmed that the versatile all-new five-door Lancer Sportback will arrive in U.S. dealerships this summer for the 2010 model year. The Sportback will meld high performance and progressive design with an extra dose of utility to feed the most active lifestyles. The newest member of the multiple award-winning Lancer family is part of Mitsubishi’s refocused efforts to introduce new models designed to meet evolving consumer demands. MSRP will be announced nearer to its summer on-sale date.

“American consumers are increasingly asking for fun, attractive, yet practical cars that complement their active and individual lifestyles,” said Dan Kuhnert, executive vice president of sales and marketing for Mitsubishi Motors North America. “The Lancer Sportback answers those calls with a heady mix of performance, aggressive styling and the bonus of greatly increased utility, and will be available in two versions – the economical GTS and high-performance Ralliart. The five-door platform has considerable upside potential in the domestic market.” [...]

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