More Than 150 Ways to Accessorize the FIAT 500

From the $21 locking gas cap to the $1,400 body kit, FIAT will offer you a lot more than 150 accessories through Mopar for the all-new 2012 Fiat 500.

“The FIAT 500 is among the most accessorized vehicles in Europe,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We expect that trend to carry on within the Uunited States and will| offer about 150 accessories for all those seeking to personalize their ride. Our all-new FIAT 500 is the best canvas for customization.” Continue Reading →

The BMW Art Car Collection on the Internet

Just in time to coincide with the 40th anniversary of the BMW Group’s international cultural commitment, the legendary BMW Art Car Collection can now be seen for the first time within a virtual video tour on the Internet. For the first time, an extensive virtual overview of the origin, history and development of the collection is available on the Internet.  In addition to extensive photographic material, a film has been devoted to every single one of the 17 “works of art on wheels”, each of which was designed by an internationally well-known artist. Historic racing footage and artists’ statements as well as renowned representatives from art and culture are to be seen. The BMW Art Cars can be viewed at www.bmw-artcartour.com.

“After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime,” says Bill McAndrews, head of BMW Group Corporate Strategy and Communications.  Continue Reading →

2012 Scion iQ Official Details Announced

Scion announced today that its 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater.

“Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends,” said Jack Hollis, vice president of Scion. “The iQ is the fourth vehicle in the family, and it will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features.”

Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size. Continue Reading →

Do’s and Don’ts for Those Dumb Enough to Drink and Drive

The first and foremost, a piece of advice to anyone reading this: under no circumstances, whatsoever, should you ever be behind the wheel of a car when under the influence of drugs or alcohol. Cities and towns might make a profit off the fines they disperse to drunk drivers, but the laws are on the books for a very good reason: automobiles become deadly weapons when the people operating them are not in control of their minds or their bodies as a result of drugs or alcohol. These substances slow reaction times and increase the chance for distraction. In 2009, one-third of the 33,808 people who died on American roads were killed by drunk drivers or were drunk drivers themselves.  Continue Reading →