Chevrolet introduced the Mi-ray concept today at the 2011 Seoul Motor Show. The roadster celebrates Chevrolet’s 100-year heritage of designing expressive vehicles in the brand’s newest market.
According to GM Korea President and CEO Mike Arcamone, “‘Mi-ray’ is Korean for ‘future.’ As GM rolls out Chevrolet across Korea, the Mi-ray concept offers an exploration of future possibilities for the brand. It strengthens the bond between car and driver, creating a fresh look at what sports cars of the future might be.”
The Mi-ray was developed at the GM Advanced Design Studio in Seoul. Combining cutting-edge hybrid propulsion technology and advanced styling, it balances iconic Chevrolet design cues with a future design vision as Chevrolet celebrates its centennial in 2011. Continue Reading →