Land Rover North America announced the release of the brand’s first ever app designed to showcase the fourth generation Range Rover vehicle. The Trail Less Traveled app, available now on iTunes.com, enables users to take a journey with the Range Rover vehicle, explore its robust on-road and off-road capabilities and experience the numerous interior and exterior refinements that make the vehicle the most capable and refined Range Rover ever.
“For over 65 years, Land Rover has been a pioneer in the auto industry by exploring new ways to help take people places in a way that other vehicles simply cannot. The Trail Less Traveled app is meant to showcase this spirit that is inherent to our brand,” said Kim McCullough, Brand Vice President of Land Rover North America. “Moreover, the app is a tool that we know will resonate with our owners and enthusiasts as they are tech-savvy and intensively active social-media users.” Continue Reading →