We all have such things, objects, which are close to our hearts, which sometimes may replace the closest friends and lovers. In the most innocent and sincere way, we focus our attachments on the objects. This is exactly what applies to MINI: Friend for Life. The new campaign of MINI – MINI: Friend for life, carries precisely this idea of indispensability and inspiration, showing that some of the items are sometimes more important than the irreplaceable support of our friends, because a friend may fail to help where MINI will not be.
MINI has launches a new advertising campaign, and the main focus of this campaign are family values, care towards our children and love towards one another. The main message is that a Friend for Life will naturally stand beside you forever and ever, wherever you go and whoever you would like to become. Side by side with the MINI you watch your children grow, you teach them spiritual values, you instill in them the concepts of good and evil, you show them love and responsibility, you let them go, you watch them to endeavor in the search of their own happiness. And every step of the way MINI Friend for Life is always there beside you. MINI is not just a car. This is a true friend and an assistant, MINI is almost a family member.
What is the difference between a MINI and all the other automobiles, which surpass MINI in quality, speed and some relatively significant other parameters? It s like asking what is the difference between a good, caring, loyal friend and a fine, professional insurer in an expensive suit. The secret of MINI is that behind a simple metal car of a small size there stands a huge company that cares about each and every of its clients. No matter who you are, where you are, what is your occupation – if you drive a MINI, you are a member of a huge family, where no one will betray and neither of whom will never forget, where everyone is loved, everyone is important and no one could be left behind. In every piece of MINI: Friend for Life has been invested an incredible amount of love, care and tenderness.
That is why MINI: Friend for Life aims to be by your side till the end of your life, like an invisible participant of all the most important events, whether it is the birth of a child, the birth family or the birth of friendship. MINI is a friend for life, irreplaceable, gentle, sensitive and attentive. After all, every member of a huge company is thinking about you, cares about you and loves you, whoever you are.