Next-generation buyers have a once-in-a-lifetime opportunity to influence the design and functionality of their perfect car. Two concepts, derived from input from young Americans, are debuting in Europe at the 82nd International Geneva Motor Show.
Hostesses armed with iPads will be available around the Chevrolet stand at the Geneva Motor Show to find out what youths think. Their input will be used for further development of future concepts.
Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet youth concepts, designed by Nicholas David and Joe Baker from the GM North Hollywood Design Center, explore the styling and functionality this group of new buyers says they are looking for in a car.
The first Chevrolet concept, is a four-seat coupe with a simple upright profile. Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and the Chevrolet crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.
Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.
The second Chevrolet concept, is a front-wheel-drive “affordable exotic” four-seat sport coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Tru 140S is designed to look confident, exotic, expensive and fast. The vehicle is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt extended range electric vehicle.
Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.
The concepts share attributes younger buyers say they value, such as:
- Sedan-sized functionality in performance coupe form that seats four passengers
- Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and head-up display
- Consumption of 5.9 liters (highway) with a 150 hp 1.4L Turbo Ecotec engine
“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.
Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.
“Customers in this age bracket find connectivity very important. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi transforms the vehicle into their own docking station,” said Saucedo.
From the 2012 North American International Auto Show in Detroit, where the vehicles made their world debut, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses.
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