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2010 Ford Ranger Comes With New Standard Safety Technologies

Posted on 06. Feb, 2009 by admin.

The 2010 Ford Ranger comes to market this summer by adding unique standard safety technologies, including Ford’s AdvanceTrac with RSC — the world’s most sophisticated electronic stability control system that helps prevent skidding and rollovers — and combination side air bags.

Industry-exclusive AdvanceTrac with RSC goes a step beyond stability control systems found on competitive models with a gyroscopic roll sensor that determines both the vehicle’s body roll angle and roll rate.

If it detects the vehicle is about to roll, the system automatically applies additional countermeasures — such as reducing engine power 15 percent and/or applying brakes to one or more wheels — to enhance vehicle rollover resistance. [...]

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Toyota to Debut Tundra Ad During Super Bowl XLIII

Posted on 30. Jan, 2009 by admin.

The Toyota Tundra full-size pickup truck will return to the Super Bowl with a new actual demonstration ad in Super Bowl XLIII. The edge-of-your-seat :30 spot, “Killer Heat,” will debut during the Super Bowl XLIII Halftime Show.

Continuing on the same theme as the current campaign for the full-size pickup truck, Tundra “Killer Heat” will demonstrate the truck’s impressive capabilities by putting the Tundra in an against-all-odds scenario. The award-winning Toyota Tundra campaign officially began with two actual demonstration spots in Super Bowl XLI in 2007, “See Saw” and “Ramp.” Following its Super Bowl premiere, a making-of video for “Killer Heat” will be available exclusively on www.youtube.com/user/ToyotaUSA. [...]

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