The Mopar brand will have plenty to show off at the Chicago Auto Show (CAS) in Chicago, Illinois, Feb. 8-17, including more personalization options for the all-new 2015 Chrysler 200, an augmented reality application for customizing a Ram truck, a new line of merchandise celebrating the 50th anniversary of the 426 race HEMI engine— and “Moparized” products in the Chrysler Group brand area.
While the 2015 Chrysler 200 made its debut at the North American International Auto Show (NAIAS) in Detroit transforming what customers expect in a mid-size sedan, Mopar will help customers enhance it with the availability of more than 100 Mopar parts and accessories before the end of the year. Building on the modified vehicle initially showcased at NAIAS, Mopar has added even more quality parts and accessories to showcase the 2015 Chrysler 200 for the Chicago Auto Show.
“Chrysler Group revealed the revolutionary all-new 2015 Chrysler 200 at Detroit, and we wanted to complement the soul of this beautiful mid-sized sedan by showcasing how Mopar parts and accessories can help owners personalize and customize it to truly make it their own,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The Moparized version of the 2015 Chrysler 200 on display at Chicago demonstrates our commitment to working with all Chrysler Group brands to offer Mopar products that let customers personalize their ride right when it arrives in the showroom, or even before through the Mopar Custom Shop.”
The Mopar-modified 2015 Chrysler 200 exhibited at the CAS uses the Chrysler 200S as its starting point, then adds from there to make the vehicle even more original and unique. The exterior of the modified Chrysler 200 stands out and shines bright, thanks to a striking Lunar White Pearl Tri-coat color.
To give it a sportier feel, it has been equipped with a body package that includes side sills, a chin spoiler, and a rear fascia valance. To add to the look, upper and lower Mopar grille textures have been added, along with unique aluminum exhaust tips.
The customized Chrysler 200 on display at the CAS is powered by a 3.6-liter Pentastar V-6 engine that puts best-in-class 295 horsepower as well as 262 lb.-ft. of torque to the Satin Lite Bronze 19-inch multi-spoke wheels.
Complementing the exterior look, the Mopar-modified 2015 Chrysler 200 interior is enriched with premium white leather seats accented with bronze stitching, with bronze accents also highlighting the bezels and the steering wheel. Mopar floor mats also augment the interior.
In addition to the Mopar products featured on the customized 2015 Chrysler 200 displayed at the CAS, a menu of more than 60 additional Mopar parts and accessories will be offered as soon as the car becomes available at dealerships in the second quarter, with in excess of 100 products by the end of the calendar year.
Customers will have the option of personalizing the all-new 2015 Chrysler 200 and other vehicles in the Chrysler Group product lineup right at the factory. Through the Mopar Custom Shop, parts and accessories requested by the customer during the order process are added at the factory before the vehicle arrives at the dealership, with the installed Mopar products listed on the vehicle’s Monroney sticker.