2012 Kia Rio 5-Door Priced Under $14,000

Kia Motors today announced pricing for the all-new and completely redesigned 2012 Rio 5-door subcompact hatchback beginning at an impressive $13,600 MSRP, while the Rio 5-door A/T starts at $14,700 – both lower than the previous generation.

The top-of-the-line, sporty SX trim starts under$18,000 and offers a plethora of consumer-friendly and upscale features, including stunning 17-inch alloy wheels and class-exclusive LED headlamp and tail light accents, a sport-tuned suspension with larger front brakes, projection headlamps, twin chrome exhaust tips, fog lamps, as well as standard UVO powered by Microsoft voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display.  

With an emphasis on being eco-friendly as well as staying on top of cutting-edge technology, the all-new Rio is the first vehicle to offer ISG technology outside of the hybrid and luxury segments, which helps to improve fuel economy by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal (expected to be available at the beginning of 2012).  Also, at the end of its lifespan, 85 percent of the Rio’s materials are recyclable, including seat foam material that utilizes 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products.

Unveiled earlier this year at the 2011 New York International Auto Show, the 2012 Rio 5-door offers critically acclaimed exterior and interior styling along with class-leading horsepower and fuel economy.  Equipped with a 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic, the 2012 Rio is one of only two vehicles in the segment to offer a GDI engine, providing an inviting combination of power and fuel efficiency and achieving class-leading 138 horsepower while maintaining a class-leading fuel economy rating of 30/40 miles per gallon (mpg) (city/highway).  With the ISG technology the 2012 Rio will offer consumers an impressive and fuel-sipping 31/40 mpg.

Available in three trims – LX, EX and SX – the 2012 Rio 5-door’s exterior design has been completely revamped, offering the same tabbed grille that has become so familiar to the Kia lineup, but slightly slimmed down to connect to the dynamic headlamp design to provide a new twist on the look that includes a bigger air intake to exude a youthful persona.  The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM satellite radio with three months complimentary service, and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).

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