General

Auto Shoppers Want a Relevant Online Experience

auto shoppers

You’re in the business of selling cars, but when you check your inbox, what do you do with all of the promotional emails you’ve received? Same thing you do with flyers you get in your mailbox? The problem is, it’s your job to use materials like these to follow up with leads and make sales. How can you expect your prospects to buy into irrelevant materials when you throw them out yourself? It’s time to wake up and realize that auto shoppers want relevant, valuable materials when salespeople follow up. Otherwise, you’re just wasting valuable time, and they’ll take their business to someone who can truly help. The first step towards providing a relevant experience on your dealer website is a live chat service and integrated platform. read more »

General Luxury Cars

Audi R8 V10 Plus

audi

The Audi R8 V10 Plus is easily one of the most anticipated cars of the year. It’s elegant, stylish but powerful. It’s like putting Lou Ferrigno in a business suit. Upon release, the vehicle we tested didn’t disappoint. It’s a truly impressive offering from Audi. read more »

General

Preparing to Attend Your First Auto Auction

auto auction

There are many ways to acquire a pre-owned vehicle, often at a steeply discounted rate. One of the biggest gambles is to show up for an auto auction. In the one hand, there’s a decent chance you’ll walk away with nothing—or worse, spend your hard-earned money for a vehicle that’s in suboptimal shape. Then again, you may get a phenomenal value on a car or truck, and find the whole thing to be worthwhile. If nothing else, auto auctions can be a lot of fun, and they’re great ways to get to see a wide variety of cars up close and personal. read more »